Business and Management

Personal Branding & Innovation Workshop

Personal Branding is an important process for career advancement and personal development; it is the image and reputation one creates and establishes for themselves to set themselves apart and be remembered through. Not only does it help you gain career leverage and support but most importantly it improves peoples’ self-awareness and makes them more committed to living the values and visions they decided for themselves.

Personal Branding starts with you taking an in-depth look into yourself to identify your needs, values, strengths, skills, experiences, and vision as an individual.  It also involves how others see you; so, feedback to gain perspective is the second step. Finally, the process culminates with creating a visibility for your brand, from appearance and communication style to Social Media

hours

12

language

English

Summary

Personal Branding is an important process for career advancement and personal development; it is the image and reputation one creates and establishes for themselves to set themselves apart and be remembered through. Not only does it help you gain career leverage and support but most importantly it improves peoples’ self-awareness and makes them more committed to living the values and visions they decided for themselves.

Personal Branding starts with you taking an in-depth look into yourself to identify your needs, values, strengths, skills, experiences, and vision as an individual.  It also involves how others see you; so, feedback to gain perspective is the second step. Finally, the process culminates with creating a visibility for your brand, from appearance and communication style to Social Media

Target Audience

This workshop will appeal to a wide range of audiences and is intended for anyone.

Skills Gained

Upon completion of workshop participants will be able to:

  • Define their unique value proposition: strengths, skills, values, and what sets them apart from others
  • Commit to an authentic and positive reputation in alignment with personal and career goals
  • Acquire tips to analyze their audience and what they value while building a support network that will help them continuously improve their Personal Brand
  • Create a Communication and visibility Strategy to showcase own skills and experiences

Topics Covered

  • Personal Branding: Definition and Importance
  • Elements of a Personal Brand
  • Lessons learnt from International Brands
  • Personal Branding Starting line: Self-Awareness
  • Self-Assessment Questionnaire
  • Personal Vision, Circle of Life and Values
  • Personal SWOT Analysis
  • Communication Style Identification
  • Personal Branding Goal Identification
  • Feedback and the Johari Window
  • Assessment of Current Status
  • How to Expand Personal Branding through Feedback
  • Building External Relationships
  • Types of Relationships
  • Components of a Support Network
  • The Personal Brand Statement
  • Brand Visibility: Trends, Resources and Platforms
  • Drafting a Personal Action Plan for Development
  • minimize course outline