The requested schedule is currently not available. Leave your contact details to send you schedule updates.
Marketing Development Program
With the intention of building a strong marketing team and a comprehensive understanding on the marketing fundamentals, this highly interactive workshop will familiarize participants with the marketing tools and definition through sharing experiences and theories.
Participants will go through the funnel of marketing understanding while learning practical tools that will help them identify the best fit depending on their business field, marketing dilemma and objectives. Participants will also be able to create a good marketing plan to launch any new product or service they are working including the STP (Segmentation, Targeting and Positioning) understanding.
The workshop will also expose the participants on how to build the brand which will lead to an increase in market share.
hours
12
language
English
Summary
With the intention of building a strong marketing team and a comprehensive understanding on the marketing fundamentals, this highly interactive workshop will familiarize participants with the marketing tools and definition through sharing experiences and theories.
Participants will go through the funnel of marketing understanding while learning practical tools that will help them identify the best fit depending on their business field, marketing dilemma and objectives. Participants will also be able to create a good marketing plan to launch any new product or service they are working including the STP (Segmentation, Targeting and Positioning) understanding.
The workshop will also expose the participants on how to build the brand which will lead to an increase in market share.
Target Audience
This workshop will appeal to a wide range of audiences and is intended for Business professionals would like to understand the marketing world.
Skills Gained
Upon completion of workshop participants will be able to:
- Understand the importance of market analysis and identify the competition
- Understand the importance of consumer understanding in term of need and want
- Understand how to build a brand through STP understanding
- Understanding the consumer/customer funnel to identify the stages your customers go through as they move from initial awareness to completed purchase.
- Understand the importance of a good communication plan including the importance of the new digital marketing.
- Understand the importance of building a strong CRM and database for better serving your clients
- Understand the connection between marketing strategy and business strategy
Topics Covered
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- Icebreaker
- Workshop Objectives
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- Marketing Plans vs. Strategic Plans & how they work together
- Industry & competitive analysis & marketing research
- Elements to Consider In 360 Degree Marketing Plan
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- Role of The Market Analysis
- Swot Analysis
- Situation Analysis: PESTEL & PORTER
- Choose Brand or Service and Do the Swot Analysis
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- Qualitative Research
- Qualitative Research
- AIDA
- Think feel Do
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- Identify The 7p’s
- How to choose the best Marketing Strategies?
- Exercise: Apply the Same on The Brand/Service You Chose
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- Segmentation
- Targeting
- Positioning
- Customer Analysis Market Plan
- Exercise: Apply the Same on The Brand/Service You Chose
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- Stages of Consumer Purchase Cycle
- How to Make A Positive Call
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- Conventional & Digital Marketing
- Choose the Right Channel of Communication
- Exercise: Apply the Same on The Brand/Service You Chose
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- Communication Skills
- Telephone Skills
- Business Etiquette
- Sales
- Professionalism
minimize course outline
The requested schedule is currently not available. Leave your contact details to send you schedule updates.