What Career Paths Can I Pursue with a Background in Digital Marketing?
Are you looking for a change in career path? With digital marketing becoming increasingly popular, more and more people are turning to this form of marketing to boost their professional prospects. A digital marketing certificate can open up many doors that lead to unique and lucrative positions in the tech industry. But, with so many potential routes available, what exactly can you do with a background in digital marketing? This blog post will explore the career paths available when armed with a certification or degree in digital marketing — from creative design roles to data analyst opportunities.
As stated by The Left Bank, “Demand for Digital Marketing talent sits at 59%, with active supply at 19%.” These roles not only offer fulfilling work but also provide a promising job market with a projected growth rate of 10-20% over the next decade. The possibilities for a successful career in digital marketing are many with these choices:
Content Strategist/Content Marketer
A content strategist or content marketer is someone who plans, develops, and oversees the creation of content that is designed to attract and engage a specific audience. The term "content" can refer to a multitude of formats, including blog posts, social media updates, videos, infographics, podcasts, and more. In short, a content strategist is a vital part of any organization's marketing team, responsible for crafting meaningful and effective messaging that resonates with their target audience and specialising on what is known as “inbound marketing.”
To be successful in this role, a content strategist must:
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have a deep understanding of their target audience's wants and needs, as well as a solid grasp of the organization's overall goals and objectives
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be skilled at writing and editing, as well as adept at using various distribution channels to get their content in front of the right people.
Social Media Manager
A Social Media Manager is a critical player in the digital age. This savvy individual not only knows how to create engaging content, but also has a deep understanding of each platform's algorithm and audience. From crafting the perfect Instagram story to responding to customer reviews, the role of a Social Media Manager is constantly evolving. With an eye for detail and a knack for creativity, these individuals are responsible for building brand awareness, driving engagement and ultimately increasing revenue. As opposed to "Community Managers," whose job it is to manage the existing users, Social Media Manager’s main goal is to generate new leads.
SEO Specialist
Search Engine Optimization is king in the marketing game, and in today's digital age, having an online presence is essential to running a business. However, simply having a website is not enough. That's where an SEO specialist comes in. An SEO specialist can help your website rank higher in search engine results pages (SERPs), which means more visibility and traffic for your business. With expertise in keyword research, content optimization, and website analysis, an SEO specialist can fine-tune your website to maximize its potential.
Data Analyst
A data analyst collects data from multiple sources, analyzes it, and then interprets it using data analysis tools to offer valuable information and insights that support business decision-making. Any business choice, such as one involving investments, cost-cutting measures, pricing, or recruiting, has the potential to give a company a competitive edge over rivals.
Digital marketing offers many career paths to explore. With the right training, passion and dedication, any of these careers can be within reach. To begin your journey towards success in digital marketing, look into getting certified. Certification will help you stand out from the rest and give you the knowledge you need to jump-start your career. If you’re ready to launch your future, get yourself a certificate in digital marketing today and you’ll be on your way!